Want to Move Up? Then “Make-Up”

Where do they come up with ideas for these studies...and how do you justify the money...well, as long as they do, we'll talk about 'em.

MAKE-UP MAKES WOMEN LOOK MORE COMPETENT, MOSTLY: A study found that make-up makes people look more beautiful and competent -- but negatively affects judgments of trustworthiness. In the study, funded by Procter & Gamble, scientists at Massachusetts General Hospital, Harvard Medical School, Boston University and the Dana-Farber Cancer Institute asked participants to rate various looks in terms of competence, likeability, attractiveness and trustworthiness. Pictures of women wearing no make-up, and looking 'natural', 'professional,' and 'glamorous,' were shown to volunteers for different lengths of time. When viewed very quickly, all faces were deemed more competent and trustworthy with make-up. Given more than just a glimpse of the images, participants showed that beauty and competence went up, but trustworthiness - or honesty - soon suffered as cosmetic looks became heavier. (Daily Mail)