Through the years I've developed a sure-fire method for picking the candidates I support in local elections. I've never revealed it. Until now.

 

I've been voting since 1973. When it comes to local elections, I've always studied the candidates to vote for the person that I think will do the best job in the office, regardless of party affiliation.

However, having been in the radio business all these years, I have developed another criteria for determining who I cast my ballot for. It's a method that has always makes me feel good about who I vote for.

I vote for the person who causes me the least grief at work.

How, you ask, does this help me pick who I back? let me tell you.

Radio is an advertising business, and candidates need to advertise. Some of them buy radio spots. May candidates hire consultants or local ad agencies to aid them in their campaigns. As the production coordinator at our stations, I'm involved in getting poltical commercials produced and on the air. How campaigns work with me determines how I vote.

If a campaign knows what it's doing, buys produced spots, and sticks with a plan, that candidate may get my vote. On the other hand if campaign is changing things constantly, running the poor candidate in and out of recording sessions, and causing hours of work for me, I will look at the other guy.

Once back in the 1980s, a campaign changed their commercials four times in one day because their agency could not decide how their candidate should use a certain inflection when reading one word. One word. They did not get my vote.

I realize that this method is not for everyone because most people don't have a job in an advertising media, but it usually serves me well. Does it help determine the election's outcome? Usually not, but it makes me feel good.

By the way, only a few candidates are causing me any job related grief this year. Will they cause me to vote for their opponents?

Time will tell. There are still a couple of weeks left to campaign.

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