marketing

AG Urged to Stop Chem Mergers; Regs on Livestock and Grain Trucking
AG Urged to Stop Chem Mergers; Regs on Livestock and Grain Trucking
More than 300 groups are asking newly confirmed Attorney General Jeff Sessions to thoroughly investigate, and then stop, the proposed mergers involving six major ag chemical companies. In a letter sent Monday, the groups said “The proposed mergers of Dow Chemical with DuPont, Monsanto with Bayer, and Syngenta with ChemChina are each problematic on their own, with many likely negative impacts on fa
Coca-Cola Consolidates Marketing for Most Well-known Drinks
Coca-Cola Consolidates Marketing for Most Well-known Drinks
  NEW YORK (AP) — Coca-Cola, under pressure as consumers shift away from sugary drinks, is unveiling a new campaign that for the first time unites its most well-known slate of drinks under a single marketing theme. The company announced in Paris Tuesday that the campaign, called "Taste the Feeling," will unite Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero and Coca-Cola Life.
Full Out Marketing Blitz! Disney unveils Star Wars Toys!
Full Out Marketing Blitz! Disney unveils Star Wars Toys!
NEW YORK (AP) — The release of the new Star Wars movie may still be months off, but Disney is unleashing its full marketing "Force" behind the launch of hundreds of toys and other items related to the film. The massive marketing blitz, which Disney has named "Force Friday," spans all kinds of media and included an 18-hour global "unboxing" streamed live on YouTube...