marketing

  NEW YORK (AP) — Coca-Cola, under pressure as consumers shift away from sugary drinks, is unveiling a new campaign that for the first time unites its most well-known slate of drinks under a single marketing theme. The company announced in Paris Tuesday that the campaign, called "Taste the Feeling," will unite Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero and Coca-Cola Life.

NEW YORK (AP) — The release of the new Star Wars movie may still be months off, but Disney is unleashing its full marketing "Force" behind the launch of hundreds of toys and other items related to the film. The massive marketing blitz, which Disney has named "Force Friday," spans all kinds of media and included an 18-hour global "unboxing" streamed live on YouTube...

A government official told the U.S. Grains Council that China’s decision to hold up imports of certain U.S. corn shipments is a result of the country’s divisions in developing a modern agricultural and food policy.