reports that the various generations will use the time differently in pursuit of presents for family and friends.
A new report from retail consultancy firm NPD Group shows that Gen Zers (ages 18 to 22) plan to spend the least amount of money out of all generations, and plan to begin shopping on Black Friday to get good deals. I guess it makes sense that as the youngest shoppers they are likely to have the least money and therefore would need to find the best deals to make the money go farther. Interestingly, Gen Z shoppers are least likely to shop online.
What about the Millennials, those ages 23 to 38? About 20 percent of them say they plan to start shopping on Black Friday with 46 percent planning to buy electronics and the vast majority planning to shop online.
Gen Xers, ages 38 to 53, are expected to spend the most of all the generations, and are most likely to purchase clothing, accessories and entertainment, and are most likely to shop at mass retailers and online-only retailers.
Finally, us Baby Boomers say they'll begin shopping earlier than any other generation, will spend the second-highest amount of money and plan to shop at brick-and-mortar stores, including department stores and national chains.