Captain Obvious Reports – Men & Women Seek Different Things When Buying a Car

  A new study out from TrueCar.com found that men and woman look for different things when they buy a new car. After looking at data from eight million vehicle purchases in the U.S. last year, TrueCar found that man like to buy either big, brawny vehicles like a large truck, or fast, high-performance cars, while women were more concerned with lower prices and greater fuel efficiency. BMW AG's Mini had the highest percentage of female buyers, at 48 percent, while 93 percent of buyers for Fiat SpAs Ferrari were men. The top-selling model for women was Volkswagen's New Beetle, at 61 percent, while for men it was the Porsche 911, at 88 percent.