A big part of  John Cooper’s job as Yakima Valley Tourism President & CEO is come up with ways to attract tourists and tourist dollars to the valley.  Since we grow the hops that flavor much of America and the world’s beer, I guess it makes good sense to attend and speak at the first annual Beer Marketing & Tourism Conference,  March 28 - 30 in Asheville, North Carolina.

Cooper is a monthly guest on The Morning News and he says he will participate on a panel of destination experts from around the country discussing their beer related tourism marketing efforts. So far more than 200 people have registered for the event.



More From News Talk KIT