Beer Marketing From Those Who Know

A big part of  John Cooper’s job as Yakima Valley Tourism President & CEO is come up with ways to attract tourists and tourist dollars to the valley.  Since we grow the hops that flavor much of America and the world’s beer, I guess it makes good sense to attend and speak at the first annual Beer Marketing & Tourism Conference,  March 28 - 30 in Asheville, North Carolina.

Cooper is a monthly guest on The Morning News and he says he will participate on a panel of destination experts from around the country discussing their beer related tourism marketing efforts. So far more than 200 people have registered for the event.