Winners get to proclaim they are victors and that is what fans of Washington State University are doing today. The Downtown Yakima Rotary club fundraiser called U Rule Yakima was won by WSU allowing school colors to be painted along Yakima Avenue and banners to fly around the downtown area. The city council this week is also proclaiming Yakima as Cougarville. The winner of the Downtown Yakima Rotary Club online fundraiser was announced on Saturday. The fundraiser brought in more than $2,600 and pegged WSU fans against UW fans. The money will be used for club scholarships and programs.