The V and C Urges Tourist to Come and Enjoy Winter in the Valley
Sip, Ski and Savor, that's the theme of an ad campaign designed to bring tourist to the Yakima Valley during the winter. The campaign is sponsored by the Yakima Valley Visitors and Convention Bureau , CEO and President John Cooper was on "The Mike Bastinelli Show" to talk about the campaign and a website set up as part of the campaign. The website is winterinthevalley.com. Cooper said "The campaign talks about winter recreation, skiing at White Pass, the arts and culture and events and wine country." Cooper also says the website includes and interactive map of the Valley, you click on any of the towns in the Valley and a discription of the town comes up with a list of events and festivals held in that town." The campaign features full page ads in Sunset, Sip Northwest and Northwest Travel Magazine as well ads on the Seattle Times website.