marketing

USDA Names State Directors; Birth to Burger Program
The appointment of state directors for the Farm Service Agency and for USDA's Rural Development programs have been announced. Ag lenders are recommending further adjustments as farmers prepare for another year of tight margins. A sustainability acceleration project using RFID technology tracks…
AG Urged to Stop Chem Mergers; Regs on Livestock and Grain Trucking
More than 300 groups are asking newly confirmed Attorney General Jeff Sessions to thoroughly investigate, and then stop, the proposed mergers involving six major ag chemical companies.
In a letter sent Monday, the groups said “The proposed mergers of Dow Chemical with DuPont, Monsanto with Bayer, and…
Coca-Cola Consolidates Marketing for Most Well-known Drinks
 
NEW YORK (AP) — Coca-Cola, under pressure as consumers shift away from sugary drinks, is unveiling a new campaign that for the first time unites its most well-known slate of drinks under a single marketing theme.
The company announced in Paris Tuesday that the campaign, called "Taste the Feelin…
Full Out Marketing Blitz! Disney unveils Star Wars Toys!

NEW YORK (AP) — The release of the new Star Wars movie may still be months off, but Disney is unleashing its full marketing "Force" behind the launch of hundreds of toys and other items related to the film.
The massive marketing blitz, which Disney has named "Force Friday," spans …