Contact Us

Go Big or Go Home – A Whale of a Study — Dave’s Diary

You’ve heard it before–Go BIG or go home.  Seems there might be some research to suggest it’s easier to imagine that. New research from the UK finds that people mentally process words associated with large things, like “whale”, more quickly than they process words associated with small things, like “plum.”

téphane BERRY/AFP/Getty Images

UK scientists showed participants pairs of words on a screen in which one word was real and one word was nonsense. Participants were then told to push a button to show which word was fake and which was real. Scientists timed their reactions and found that people consistently reacts to words associated with large things compared to words associated with small things.  You know, like  –  Large-Dave’s waistline–Small-Dave’s pay check.

Researchers say people were able to process the “large” words an average of 20-milliseconds faster than they could identify “small” words. Researchers say this happens because bigger things or concepts grab our emotional attention faster than smaller things or concepts. So many jokes, so little time. (Daily Mail)

Best of News Talk KIT

Recommended For You

Around the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to http://newstalkkit.com using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for KIT VIP quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive KIT VIP contests, events, coupons, presales, and much more delivered to you for FREE.