Consumer Awareness

In-Store Music Might Make You Spend More Money
All is fair in love, war and commerce!
We used to call it elevator or background music.  But maybe a better term for it might be subversive sales music!  You know the stores with the piped in music?  Well there is method to their music...
Sobering Message – Drink Coasters Made Of Car Wreck Metal
What kind of emotional or intellectual deterrence works on you?  In other words, if you smoke, what would make you stop.  If you drink, what would reinforce that you not drink and drive?  A bar in Canada has a semi-gruesome reminder.
Toronto’s Emmet Ray Bar is driving home the message by serving drin…
Free Easter Egg Hunt At Heritage University
Easter’s coming and the chickens are nervous. Especially when an order for 30-thousand eggs comes in!  Heritage university is dropping that many eggs as part of “Easter Eggstravaganza” on April 9, 2017.
Three hours of free family fun will begin at noon featuring food, games and activities for all age…
Find The Best Time To Fly To Save Money
Spring break is coming and millions will take to the air to get away. In fact, the experts say more folks than ever will be shoving suitcases into the overhead compartments.  Airlines for America, an industry association predicts a record  145 million fliers (around 2...
How Old Were Your When You Became An Adult?
Age is just a number right…ah, but WHAT number?  A dozen years back I read a survey about adulthood beginning at 27 because of certain brain developments.  That seemed right to me  and thinking back to when I was kid, 30 seemed old...
Talk About A Custom Libation Creation For Beer Lovers!
Yakima Craft Beer Industry take note!
We get custom clothing, custom homes, even custom cut meat so why not custom beer?  And by custom I mean beer made for you based on your personal DNA!!
The Meantime Brewing Company of Greenwich, England is offering customers the chance to sample beers created…
Beer Marketing From Those Who Know
 
A big part of  John Cooper’s job as Yakima Valley Tourism President & CEO is come up with ways to attract tourists and tourist dollars to the valley.  Since we grow the hops that flavor much of America and the world’s beer, I guess it makes good sense to attend and speak at the first annual Bee…
Anti-Aging? Red Wine To The Rescue, Again!
Here we go again and I, for one, and pleased.  Health reporting on the value of red wine has been on a bit of a roller coaster with some studies showing significant benefit and other studies not so much.   This time it’s researchers from my old stomping grounds at Virg…

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