Tourists Loving The Yakima Valley Spending Big Money

Did you invite friends from out of town to visit the Yakima Valley in 2022? If so you helped generate a lot of tourism dollars in the community.

WHEN TOURISTS VISIT THEY SPEND A LOT OF MONEY

A lot of people visited and spent their money in the Yakima Valley in 2022 according to the 2022 annual report from Yakima Valley Tourism. In short? 2022 saw a full recovery after the COVID-19 pandemic and that resulted in visitors spending money in Yakima. The report says visitors made 2.3 million trips to the valley and spent $342 million last year. Those visits and all that money helped support 4,670 jobs and $48 million in state and local tax revenue was generated.

LOTS OF PEOPLE ARE SEARCHING FOR YAKIMA ON THE INTERNET

And while people visited the valley a lot of people also checked out the valley on Yakima Tourism websites. The report says there were 454,387 sessions on tourism websites which they say is a 46% increase over 2021.

YAKIMA VALLEY TOURISM SAW BIG SUCCESS LAST YEAR

Saw a 157% increase in social media impressions over 2021

Achieved strong recovery traffic to visityakima.com after 2020 and 2021 exceeding 2019 numbers by more than 10%

Launched a new lodging referral platform with feature to highlight property amenities and report leads

THE FUTURE IS BRIGHT AS THE SUNSHINE IN YAKIMA

Tourism officials say 2023 looks even more promising as we approach spring when the valley comes alive with activities and tourism adventures.

For more information and a list of things to do now or in the future check

visityakima.com

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