Breitbart.com is reporting that the National Organization for Women (NOW) has launched an “enough Rush” campaign in an effort to get radio talk show host Rush Limbaugh taken off the air.  Limbaugh is heard weekdays from 9:00 a.m. to 12:00 p.m. here on Newstalk KIT.

Terry O’Neill, president of NOW, told The Daily Caller, “He is going to be whining and calling us out about his First Amendment rights. There is nothing in the Constitution that says Rush Limbaugh gets $38 million a year for being on a radio show.”

Brian Glicklich, Rush’s spokesman, says “It’s instructive and telling that NOW added a ‘donate’ button to their website to ‘support their campaign.’ They have a store too, selling T-shirts.  This isn’t about getting Rush off the air, that campaign has failed dramatically. It’s about NOW making a splash and trying to use their bully pulpit to bully."

Before they get too worked up about Rush, NOW needs to see the results of the previous effort to force out Limbaugh.  Radio’s rating service Arbitron reports a ratings uptick from February to March. Some stations had their best midday results in the past year.  

 Arbitron data shows total shares among Men six and older rose 10 percent in the top ten markets and increased six percent among a sample of top 30 markets. Limbaugh’s comments may have been perceived as hurting him more among female demos, but the March Portable People Meter (PPM) data shows that is not a major factor. Across the top 30 metros, Limbaugh’s total shares among Women six and older were up 11 percent over February levels.

The Bottom line from my perspective is that NOW is a day late and a dollar short coming to the anti-Rush party, based on comments he made and apologized for two months ago.  The time lag could have been used to gauge the effectiveness of the previous campaign (not at all) and NOW wouldn’t be attempting to pile on now!  Pun intended.

Once again, Rush is right.

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