John I. Haas / Yakima Valley Hops Making Beer News
Hops harvest is getting underway in the Yakima Valley and buyers from around the globe will be pouring into the area to check out the crop but this fall will be special for two of Yakima's top hops companies.
In a corporate news release John I. Haas, Inc., announces a strategic investment in Yakima Valley Hops, a leader in online direct-to-customer hop supply for brewers. The new strategic partnership provides Haas access to a proven online distribution channel to a growing base of home brewers and small craft brewers, while Yakima Valley Hops gains broad access to Haas’ world-renowned portfolio of innovative hops and hop products. It's kind of like the successful little guy and the really successful really big guy are teaming up.
“We love what Jeff, John and their entire team have built at Yakima Valley Hops. We love their entrepreneurship, their attention to customer satisfaction and the passion they demonstrate for hops every day,” said Alex Barth, CEO of John I. Haas.
“The best thing about this new relationship with John I. Haas is that they respect the customer-focused company culture we have here at Yakima Valley Hops. They admired our ability to engage our customers via blogs, videos, emails and of course a local walk in retail store. They’ve encouraged us to think bigger, act faster, and reach more customers,” said John Snyder, Co-Owner with Jeff Perkins of Yakima Valley Hops.
Yakima Valley Hops Yakima Valley Hops is the E-Commerce leader in direct-to-customer hop supply selling to over 40,000 home brewers and thousands of craft breweries. Yakima Valley Hops merchandise is available at YakimaValleyHops.com. Wholesale hops may be purchased at SpotHops.com.