OAKLAND, Calif. (AP) — It's LeBron James versus Stephen Curry, again. And Curry is the winner, again. Curry's jersey is the top seller for the first time. The Golden State Warriors star and league MVP is the best-seller, according to the NBAStore.com. James held the top spot at the end of the regular season, but drops to second. The latest figures cap Curry's incredible year. He led the Warriors to a franchise-record 67 wins — plus 16 more in the playoffs — and their first championship in 40 years. His Warriors beat James and the Cleveland Cavaliers in six games for the NBA crown.

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