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female news anchors

female news anchors

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Ladies Good Looks Lead to High Ratings & Low Recall

Men watching a news broadcast are more likely to pay attention if a sexy anchor is delivering the day's stories. Just what they're captivated by, however, is another matter entirely.

According to a new study from researchers at Indiana University, male viewers snap to attention at the sight of a female anchor they find attractive, but are distracted by her looks and therefore less likely to remember what she had to say

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