Starbucks Looks To Re-establish A Trendy Image

Starbucks is a northwest icon with another new store coming in Yakima at the intersection of South First and Nob Hill.  The design and material of the new store is quite interesting and my question is – Is this representative of the “new” Starbucks?

The popular coffee company was founded back in 1971 as a way to provide premium coffee to the masses, but now, with more than 24,000 stores around the world, the chain is seen by many as “basic”. Fashionist writes that describing someone as basic "has come to mean liking the things everyone else likes."

So what’s wrong with that?  Everything is IF you built your brand as a trendy unique niche.  Starbucks is now spending millions of dollars to fix this perception by building Roasteries, introducing new menu items, and even creating original content. (Yahoo)