Size Matters, With your Wine Glass of Course!

The Yakima Valley is Wine Country and well, size matters, especially when it comes to the size of your wine glass.  Researchers studied the wine sales at a pub last year for about five months.  As part of the experiment, every two weeks, the bar owners switched out the glasses between the restaurant's standard size (10.1 fluid ounces), larger glasses (12.5 fluid ounces), and smaller glasses (8.4 fluid ounces.)

So what do you think happened? The data revealed that offering the exact same amount of wine, but in a bigger glass, increased sales. When the standard glasses were swapped for larger ones, wine sales increased 14.4 percent in the bar area, and 8.2 percent in the restaurant portion of the bar. So why does this happen?

One theory could be that people thought they actually drank less than usual with their first drink, and so they go back for seconds (or more). Another thought is that it could just be that people like how wine tastes out of a bigger glass. (Time)