A new rule puts big limits on the way that Yakima businesses can advertise downtown.

You might have noticed larger banners and signs advertising private businesses or out-of-town events.

Yakima's city manager felt they cluttered the downtown area and weren’t advertising city-wide events.

Now, all street and vertical banners can only advertise Yakima or local events.

The city manager also wants to introduce new requirements to unify business marquees and signs in an effort to improve the aesthetics of the city.