It's called M.I.C.K. or Mobile Info Center Kiosk. It's a new tool that'll soon arrive at the office of Yakima Valley Tourism. President and CEO John Cooper says the idea is to take an SUV wrap it with pictures of Yakima and area agriculture and turn it into a mobile center full of information about the Yakima Valley. "We'll use it when we go on sales calls. We'll use it at events and festivals."
Cooper describes M.I.C.K. as a traveling billboard for the valley. He hopes to have it on the streets by this spring.