Saturday is Valentine’s Day, and based on the money we’ll spend, it’s the third largest consumer holiday in the United States! Cupid calls us to cough up roughly $19 billion, coming in just behind the $20 billion spent on Mother’s Day. Of course Kris Kringle is the cash cow king, with $602 billion devoted to wishing each other a Merry Christmas.

But whether you love or hate the holiday, there is no denying the role of St. Valentine on our nation’s economy and that’s grounds for the personal finance website WalletHub to crunch the numbers that showcases participation rates, spending trends and other fascinating tidbits about this romantic day.

 

Cindy Ord/Getty Images for Snuggle
Cindy Ord/Getty Images for Snuggle
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  • 18.9 Bil: Total Valentine’s Day spending projected for 2015
  • $2.09 Bil: Amount to be spent by the 38% of people buying flowers
  • $4.83 Bil: Amount to be spent by the 21% of people buying jewelry
  • 53%: Of women say they would break up with their significant other if they got nothing for Valentine’s Day
  • 6 Mil: Proposals are made on Valentine’s Day

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