LOUDON, N.H. (AP) — Jeff Gordon has set the NASCAR record with his 789th consecutive start.

Gordon was behind the wheel of the No. 24 Chevrolet for Hendrick Motorsports and became the sport's Iron Man on Sunday at New Hampshire Motor Speedway. The 44-year-old Gordon passed Ricky Rudd for the record. Rudd set the mark in 2002 when he broke Terry Labonte's streak of 655 consecutive races.

The four-time Cup champion will retire at the end of the season and shift in 2016 into the Fox broadcast booth.

His streak began with his Cup debut on Nov. 15, 1992, at Atlanta Motor Speedway. He has never missed a race and holds the record for the longest consecutive starts streak from the beginning of a career.

Should Gordon make every start the rest of the season, he'll have 797 consecutive starts.

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