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Gluten Eats Into Cereal Sales –Dave’s Diary

It’s the most important meal of the day but it’s changing.  I grew up on Raisin Bran and bacon and eggs but chances are good that your kids are eating something else.

A recent study finds that Americans are buying less cereal and more breakfast bars. The research from Goldman Sachs finds tha

JEAN-FRANCOIS MONIER/AFP/Getty Images

t sales of breakfast cereals dropped by 1.3-percent in the last year, while sales of breakfast bars and drinks increased by 2.6-percent in the same time period.

Researchers suspect gluten may be to blame, and in response cereal companies are launching many alternatives such as breakfast drinks, bars and healthier cereal options.  

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