The Easter Bunny is more than big ears--he's pretty BIG business.  According to the National Retail Federation,  Easter is the second-biggest holiday for retailers with Americans planning to spend the same amount as last year --$146 per person on stuff like candy, flowers, decorations, gifts, cards, family dinners and new Easter outfits.

Total spending for Easter, when you add it all up-- is expected to reach $17.3 billion.

Here's how the holiday spending breaks down:
$5.5 billion on food, $3 billion on clothing, $2.7 billion on gifts, $2.4 billion on candy and $1.2 billion on flowers.

The biggest percentage of Easter shoppers (87 percent) will shell out for candy, like jelly beans, chocolate bunnies, Peeps and other things like chocolate eggs.

57.8 percent will visit family and friends, 55.6 percent will cook a holiday meal, 51.3 percent will go to church and 15.6 percent will go to a restaurant.

Children will also have plenty to look forward to, with 31.4 percent of consumers planning to hold an Easter egg hunt and 13.9 percent will open gifts from the Easter Bunny.

Santa still rules, but the Bunny hot on his trail.

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