Dress For Success – Launch The Logos! — Dave Ettl

40 years ago John T. Molloy wrote a book called Dress for Success which explained the impact of clothing on success in business and life in life in general.  To this day the phrase “dress for success” is part of our everyday conversation.So what does that look like for job hunters in 2015?  Today the smart money is on luxury logo gear.  If you actually own a piece of luxury clothing that displays the logo prominently, experts say you should consider wearing it to your next job interview. Isn’t that sartorial braggadocio ?

In a word, no.  In a series of experiments, researchers uncovered that a majority of people view a "displayer of wealth and status" in a positive way. Published in the Journal of Business Research, the report reads, "People wearing luxury brand logos receive preferential treatment over those not wearing luxury brand logos."  Could it be a demonstration of "success breeds success"

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This is the odd sidebar of the study.  The trend was also found to apply to those seeking charitable donations-- those wearing luxury labels apparently received larger donations than those not wearing a luxury brand logo.  (Mashable)