Contact Us

Dave’s Diary: The Taste of Beer Shown to be Addictive

The good people at Indiana University have concluded that the taste of beer is addicting.  Really?  Where is my honorary Ph.D. because my own years of research confirms that fact!  In fact, the taste of beer is addicting – whether it contains alcohol or not – and the taste makes us want to drink more.To find this, researchers from the Indiana University School of Medicine scanned the brains of volunteers as they tasted beer, and again as they tasted Gatorade. So Sherlock, what do you think they found?  They found that when participants drank beer their brain scan showed significantly more dopamine activity compared to when they drank the Gatorade. Dopamine is a feel-good chemical the brain releases in its reward centers.  

Getty Images

They also discovered the effect was greater among participants who had a family history of alcoholism.

More from newstalkkit.com

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://newstalkkit.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on News Talk KIT quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here.

Sign up for an account to comment, share your thoughts, and earn points to get great prizes.

Register on News Talk KIT quickly by logging in with your Facebook account. It's just as secure, and no password to remember!