The agency that has been known for years as the Yakima Valley Visitors and Convention Bureau will now be known as Yakima Valley Tourism.

John Cooper, president and CEO of Yakima Valley Tourism was a guest on Wednesday's Mike Bastinelli show. he explained why the agency's name was changed, the changing role the agency has in attracting visitors to our region, and the efforts that are underway to bring more people and their tourist dollars to the Yakima Valley.
Click this player to listen to the interview.

Visit the Yakima Valley Tourism website here.