Cereal Sale Spurs a Sugar-Coated Recollection – Brian’s Blog

One of our local grocery stores has a huge milk and cereal sale a couple of times a year. One of my colleagues and I got to talking about how boxed breakfast cereal played a big part in our nutritional and cultural lives.

Cereal. If you're hungry and in a hurry, you can't beat it.  A couple of times year, one of our local grocery stores, Rosauer's has huge cereal sale. It's a sale that my co-worker John Riggs from 107.3 KFFM gets all excited about. We got to talking about how cereal has been a big part of our lives. What American kid doesn't have a recollection of sitting in pajamas in front of the TV on a Saturday morning with a bowl of cereal. Or, who hasn't satisfied a late night attack of the munchies with a bowl of cold, milky, sugary goodness.

It got me to thinking about my all-tme favorite cereal. I grew up in the 1960s, which was probably the heyday of boxed cereal development. Kellogg's, Post, and General Mills brought myriad  varieties to the market.  Some were marketed towards adults, like corn flakes, whole-grain nuggets and so on. More of them were aimed at kids.

What did they have in common? Lots of sugar, of course!

To this day, my favorite cereal is Frosted Flakes. Good old sugar-coated corn flakes.  I've had a definite method for consuming them for years. First, the milk has to be very cold for the optimum refreshment factor, Then you have to have just the right milk-to-cereal ratio. There should be enough milk to cover the flakes, but not so much as to drown the cereal. Finally, you have to eat quickly so the flakes don't get soggy. Crunchiness is the most important part of the equation.

Since having successful Lap-Band surgery, I've had to give breakfast cereals up. No more Frosted Flakes, Frosted Mini Wheats, or Honeycomb.  Goodbye to Super Honey Crisp and Cocoa Puffs. Farewell to a big bowl of corn flakes and sliced bananas

I will always have a bowlful of memories.