Cabela’s Store Coming To Yakima

News that Cabela's outdoor sporting goods retailer to Washington Plaza, a shopping center under construction at the former Costco property.

Cabela’s Incorporated (NYSE: CAB), the World’s Foremost Outfitter of hunting, fishing and outdoor gear, today unveiled a new retail concept – Cabela’s Outpost Stores – that will bring the unique Cabela’s retail experience to customers in Union Gap

Construction on the first Cabela’s Outpost Store is scheduled to begin in the spring of 2012 and grand opening is scheduled for fall 2012.

Though smaller than Cabela’s traditional stores, Cabela’s Outpost Stores will offer the same quality products and customer service for which Cabela’s is famous. They will be designed for efficiency, flexibility and convenience at approximately 40,000-square-feet, offering seasonal product assortments and featuring a rugged, outdoor look and theme, including trophy wildlife and outdoor memorabilia displays.

The Union Gap store is expected to employ approximately 65 full- and part-time employees. Most will come from Union Gap and the surrounding area. The store will be an anchor of Washington Plaza, a new shopping center located on East Washington Avenue adjacent to the Valley Mall, which is home to more than 55 specialty stores and merchants, including Kohl’s, Macy’s and Sears.

Customers will be treated to the unique Cabela’s shopping experience with access to all Cabela’s merchandise via online order kiosks, as well as free shipping to Cabela’s Outposts with an In-Store Pickup program. In-Store Pickup allows customers to order Cabela’s gear ahead of time and pick it up at their convenience at the store of their choice.

“This is an entirely new concept for us, and that is what is so exciting,” Cabela’s Chief Executive Officer Tommy Millner said. “Cabela’s Outposts are true Cabela’s stores, offering the same great customer service and access to all the great products we sell. They will extend our footprint into smaller markets and increase the range in which the Cabela’s retail experience reaches our loyal customers.

“We believe Cabela’s Outpost Stores will be perfectly suited to – and will be particularly successful in – the western United States and Canada. We have more Cabela’s Outpost Stores on the planning table, but we can’t reveal those locations just yet.”

Cabela’s Outposts will complement, not replace, Cabela’s popular next-generation stores. Currently, Cabela’s operates 34 stores in the United States and Canada. In addition to five next-generation stores scheduled to open in 2012, Cabela’s has announced plans to open three next-generation stores in 2013 – Columbus, Ohio; Grandville, Mich.; and Louisville, Ky.

Cabela’s stores showcase thousands of products, including hunting, fishing, camping, hiking, boating and wildlife-watching gear, as well as clothing and outdoor-themed gifts and furnishings. The company is famous for its strong brand and world-renowned reputation for delivering quality merchandise, value and legendary customer service.

Cabela’s typically attracts experienced outdoor enthusiasts as employees, who join the Cabela’s family of employees known for their excellent customer service skills and detailed knowledge of outdoor products.