Brazilian Women And Beer Ads – WHat Else Can I Say — Dave’s Diary
So it’s not just in America. As March Madness continues, millions of sports fans will reach for a cold beer to help cheer on their team and chances are pretty good that a pretty girl helped sell the beer. Less filling? Tastes great? How about Feminist Beer?
An activist group has created a feminist beer to spark debate about how woman are represented in Brazilian advertising, particularly beer ads.
The activist group 65|10 hopes the beer helps change ads showing woman semi-naked and serving men. The group name stands for the 65 percent of women who don't feel represented in ads and the 10 percent of women who work in advertising. (Metro)
Lots of luck ladies--this is one herd that will be hard to turn. Beer and pretty girls seem to go together like …well, beer and pretty girls!