It took Avatar two and half months to become the highest grossing movie of all time. Star Wars: The Force Awakens will surpass its domestic box office gross within the next day or two after less than three weeks in release. The big question now is when J.J. Abrams’ sequel will find its ceiling because as of right now, it’s showing no signs of slowing down.
It’s a testament to the staying power of certain public figures that they’ve been played by more than one SNL cast member over the years. People like Hillary Clinton, the former First Lady turned former Senator turned former Secretary of State turned current Democratic Presidential frontrunner, linger on long past Saturday Night Live cast rotations. So what is the show to do when one of its guest hosts used to play a vital and very much in the public eye politician back in the day? Put her on stage with the current version, of course.
Regal Cinemas is betting big on Spectre being a good movie. More specifically, they are betting that you, being the devoted James Bond fan that you are, will think Spectre is a good movie. Scratch that. They are betting on you thinking Spectre is a great movie, a movie worth seeing over and over and over again while it’s in theaters. That’s why they’re offering you the chance to buy an unlimited pass that will allow you see the 24th 007 adventure as many times as you’d like.
Summer is officially over, September is here, and the movies stink. While the big releases and heavy-hitters of the fall movie season make the festival rounds or rev up their marketing campaigns, audiences have to tough it out and wade through a lot of not-so-good movies. Welcome to September. It’s like this every year. Get ready for an excruciating month at the movies and at the box office.
The final Harry Potter novel was full of grand battles and grander revelations, but it also featured a tiny detail that radically changed the saga’s timeline. Although J.K. Rowling’s first book in the beloved series was published in 1997 and the final book in 2007, a date on a gravestone revealed that the events of the final novel take place in 1997. That means that Harry Potter himself was born in 1980. Which means that he’s 35 in 2015. And according to Rowling herself, that makes today, September 1, 2015, the first day of school at Hogwarts for Harry’s eldest son.
Every time a movie about and for audiences who aren’t white and male does well, everyone acts like it’s a big surprise. “Black people and women like movies? Who’da thunk it?” It’s actually not surprising at all that Straight Outta Compton had a massive opening, handily defeating its more standard competition. Because all kinds of people like movies and when you make movies for all kinds of people, you end up with huge weekends at the box office.
A few weeks ago, tracking for Mission: Impossible – Rogue Nation was supposedly in the toilet. Early reports suggested that Tom Cruise’s fifth outing as super-spy Ethan Hunt was not getting people excited. This would be the end, the experts said, of a franchise that has kept Cruise’s career surging forward for the past two decades. Well, that was apparently a big load of crap because Rogue Nation opened well and opened in the same ballpark as the rest of the franchise. Even with inflation differences, this series keeps on hitting the same box office sweet spot.
Paramount really wants you to see Mission: Impossible – Rogue Nation and they’re nudging you in the ribs using the most effective marketing tactic in the history of marketing tactics...they’re giving you free stuff. Specifically, they’re giving you free digital copies of the first four Mission: Impossible movies, reminding you that this series has been 75% good and that you should start getting excited for the new one.
At the time of this writing, early estimates for the weekend box office have Ant-Man edging out Pixels for the top spot in this week’s top 10. That could change. With less than $1 million separating the films, Pixels may very well slide into first place tomorrow, winning one very close competition. But even if it does claim ultimate victory, it doesn’t change the fact that Pixels’ opening weekend is a massive disappointment and another nail in the coffin of Adam Sandler’s career.
Universal was already bathing in its Furious 7 and Jurassic World money Scrooge McDuck-style before Minions opened this week. Now the studio is looking at its third truly massive hit of the year, a run that feels nearly unprecedented. Universal already released two of the biggest movies of all time within the past four months, and now it’s looking like it may have three.
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